- ذکایی، محمدسعید (1381). نظریه و پژوهش در روشهای کیفی. جامعهشناسی و علوم اجتماعی.
- سبحانی فرد، یاسر (1395). مبانی و کاربرد تحلیل عاملی و مدلسازی معادلات ساختاری. تهران: دانشگاه امام صادق (ع).
- کاتلر، فلیپ؛ کلر، کوین (2012)، مدیریت بازاریابی، ترجمه مهدی امیرجعفری، انتشارات نص. جلد دوم.
References
- AlQershi, N. (2021). Strategic thinking, strategic planning, strategic innovation and the performance of SMEs: The mediating role of human capital. Management Science Letters, 11(3), 1003-1012.
- Ang, L., & Buttle, F. (2006). Managing for successful customer acquisition: An exploration. Journal of Marketing Management, 22(3)
- Anh, D. B. H., & Tien, N. H. (2021). Strategic analysis for Nguyen Hoang Group in Vietnam the approach using CPM matrix. Strategic analysis, 2(4).
- Artsidakis, S., Thalassinos, Y., Petropoulos, T., & Liapis, K. (2022). Optimum Structure of Corporate Groups. Journal of Risk and Financial Management, 15(2), 88.
- Asikin, B., Rusdi, M. A., & Munir, N. S. (2021). Strategi Pengasuhan PT. Pupuk Indonesia (Persero). Journal of Management and Business Review, 18(2), 541-557.
- Boakye, K. G., Blankson, C., & Prybutok, V. R. (2017). The battle for customer loyalty: An examination of customer loyalty in the goods and services domain. Quality Management Journal, 24(4), 21-34.
- Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in Integrated Marketing Communications (IMC). Journal of International Consumer Marketing, 33(1), 68-83.
- Cai, M., Ma, Z., & Li, Y. (2022). The Effect of the Subsidiary on the Ultimate Controller’s Private Benefits: Enlightenment to the Risk Management Challenges for Sustainability of the Corporate. Sustainability, 14(8), 4837.
- Cavallo, A., Sanasi, S., Ghezzi, A., & Rangone, A. (2020). Competitive intelligence and strategy formulation: connecting the dots. Competitiveness Review: An International Business Journal, 31(2), 250-275.
- Chen, N. E. (2022). A Description of Game Theory. Journal of Education, Humanities and Social Sciences, 2, 199-205.
- Cui, R., Ma, Z., & Wang, L. (2022). Allocation of decision rights and CSR disclosure: Evidence from listed business groups in china. Sustainability, 14(7), 3840.
- Feldman, E. R. (2021). The corporate parenting advantage, revisited. Strategic Management Journal, 42(1), 114-143.
- Forte, Elliot. (2012). Intervention: The battle for better business. Lulu. com.
- Fujita, K., & Yamada, A. (2022). Conflicts between parent company and non-controlling shareholders in stakeholder-oriented corporate governance: Evidence from Japan. Journal of Business Economics and Management, 23(2), 263-283.
- Goold, M., & Campbell, A. (2002). Parenting in complex structures. Long Range Planning, 35(3), 219-243.
- Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons.
- Grattan, R. F. (2005). Strategy in the Battle of Britain and strategic management theory. Management Decision, 43(10), 1432-1441.
- Hagel III, J., & Rayport, J. F. (1997). The coming battle for customer information. The McKinsey Quarterly, (3), 64.
- Haynes, M., & Grensing, G. (2018). Battle Lake Business Retention and Expansion Strategies Program.
- Henkens, B., & Verleye, K. (2020). Smartness battle: how and why do businesses smart-up their products and services. In La Londe Conference 2020.
- Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring corporate strategy: Text and cases. Pearson education.
- Khan, S. N. (2014). Qualitative research method: Grounded theory. International journal of business and management, 9(11), 224.
- Khanipour, S., Yazdanyan, N., & Shahverdiani, S. (2022). Providing a framework for identifying and assessing the risks faced by subsidiaries in holdings: Emphasizing on the Impact of the parent company's strategies. International Journal of Finance & Managerial Accounting, 7(27), 61-76.
- Kotler, P. (2022). The battle between commercial marketing and social marketing. Social Marketing Quarterly, 28(4), 325-331.
- Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an Asian perspective. London: Pearson.
- Levänen, H. (2021). Brand guideline manual for natural haircare line: Company X.
- Levy, R. P. (2022). An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video-accessory or key business (Doctoral dissertation).
- Matthews, R., Ansari, I., & Watters, B. (2021). Operational resilience in the business-battle space.
- Mencinger, J. (2022). Mathematical Economics, Economic Modeling, and Planning in Yugoslavia. Communist Planning Versus Rationality: Mathematical Economics and the Central Plan in Eastern Europe and China, 293.
- Mkhonza, V. M., & Sifolo, P. P. (2022). Investigating small, medium and micro-scale enterprises strategic planning techniques in Johannesburg central business district post-COVID-19 lockdown. The Southern African Journal of Entrepreneurship and Small Business Management, 14(1), 13.
- Nicholas, I. I. (2021). Group Companies and the Daunting Challenges for Regulation Under Nigerian Corporate Law. Journal of Commercial and Property Law, 8(5), 123-139.
- Perera, A. S. (2023). A Battle for Sweet Success in the Dessert Premix Category in Sri Lanka: With Special Emphasis on Brand Equity Perspective.
- Rahaman, M. H. (2020). Effect on Corporate Governance on Bank Performance in Bangladesh.
- Rasmussen, M. K. (2015). The battle for influence: The politics of business lobbying in the European Parliament. JCMS: Journal of Common Market Studies, 53(2), 365-382.
- Singh, V., & Maheshwari, G. C. (2022). Literature review on socio-cultural dimensions of mergers and acquisitions: a comprehensive catalogue. International Journal of Indian Culture and Business Management, 27(1), 18-30.
- Statman, M. (1999). Behaviorial finance: Past battles and future engagements. Financial analysts journal, 55(6), 18-27.
- Teece, D. J. (2020). Fundamental issues in strategy: Time to reassess. Strategic Management Review, 1(1), 103-144.
- van de Kaa, G., Janssen, M., & Rezaei, J. (2018). Standards battles for business-to-government data exchange: Identifying success factors for standard dominance using the Best Worst Method. Technological Forecasting and Social Change, 137, 182-189.
- von Clausewitz, C. (2022). ON WAR-Carl von Clausewitz. Lebooks Editora
- Yana, S. (2022). THE FINANCIAL FRONT OF THE WAR: HOW IT AFFECTS ON ECONOMY OF UKRAINE. In The science of the XXI century: challenges of the contemporaneity [Еlectronic edition]: proceedings of the all-Ukrainian scientific and practical student conference (Kyiv, May 12, 2022)–Kyiv: State University of Trade and Economics, 2022.–406p.–English, German, Czech. (p. 85).
- Yu, X. B. (2021). Tactics and the Three Elements of Strategy. In The Fundamental Elements of Strategy (pp. 61-76). Springer, Singapore.
- Mehralian, M. M., & Khazaee, P. (2022, August). Investigating the Interrelationships between Digital Marketing and Marketing Intelligence and Their Effect on Business Strategy. In 16th International Conference on Management and Marketing Intelligence, Economics and Finance (2022).
- Masoud, N. (2017). How to win the battle of ideas in corporate social responsibility: the International Pyramid Model of CSR. International journal of corporate social responsibility, 2(1), 1-22.
- Teoh, B. (2023, June). Game theory in the gaming industry: The disruption of non-fungible tokens (NFTs) and blockchain technology. In AIP Conference Proceedings (Vol. 2608, No. 1). AIP Publishing.
|