تبیین و اولویت‌بندی معیارهای موثر بر بازاریابی صنعت آهن و فولاد در شرایط نوسانات نرخ ارز

 

Azimifard, A., Moosavirad, S. H., & Ariafar, S. (2018). Selecting sustainable supplier countries for Iran's steel industry at three levels by using AHP and TOPSIS methods. Resources Policy, 57, 30-44.

Akinci, İ. B., Alobaidi, D., & Ersöz, F. (2021, June). Comparison of iron and steel production defects using classification algorithms. In 2021 3rd International Congress on Human-Computer Interaction, Optimization and Robotic Applications (HORA) (pp. 1-9). IEEE.

Bhanot, B. , Reena, Pratima Kaur, P. (2023). Digital Marketing and its Effects on Start-up Business. International Journal of Research Publication and Reviews, Vol 4, no 8, pp 1143-1146.

Xia, B., Fung, R. Y., & Guo, J. E. (2018). Quality Investing and Pricing Strategies by Startups: Impacts of Demand Uncertainties and Capital Constraint. Discrete Dynamics in Nature and Society, 2018(1), 8302645.

Cerasa, A., & Buscaglia, D. (2019). A hedonic model of import steel prices: Is the EU market integrated?. Resources Policy, 61, 241-249.‏

Crompton, P. (2015). Explaining variation in steel consumption in the OECD. Resources Policy, 45, 239-246.

Evans, M. (2011). Steel consumption and economic activity in the UK: The integration and cointegration debate. Resources policy, 36(2), 97-106

González, I. H., & Kamiński, J. (2011). The iron and steel industry: a global market perspective. Gospodarka Surowcami Mineralnymi, 27(3), 5-28.

Huh, K. S. (2011). Steel consumption and economic growth in Korea: Long-term and short-term evidence. Resources Policy, 36(2), 107-113.

Gorjian Jolfaei, N., Haghighi, M., & Gorjian, N. (2017). Marketing mix elements-a case study on steel industry export

Ottosson, M., & Kindström, D. (2016). Exploring proactive niche market strategies in the steel industry: Activities and implications. Industrial Marketing Management, 55, 119-130.

Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing. Technological Forecasting and Social Change, 186, 122128.

Yuan, Z. (2020). Research on environmental cost management problems and countermeasures of China’s iron and steel enterprises. International Journal of Social Science and Education Research, 3(5), 159-162.

Yazar, H. and M. Erdogdu. (2023). Industrial Policy in the Development of the Iron and Steel Industry in Several Countries. Industrial policy Journal, 3(!), Pp: 4-11.